Morissette & Jewel: Supposed Former Infatuation Junkie
Entertainment Weekly, Sept 20, 1998
With Wall Street going bonkers, here's a prediction
you can bank on. In November, two pop stars will
sell heaps of albums. And days later, the press will
accuse them of failure. The stars are Alanis
Morissette and Jewel, and their only commercial
mistake is success-too much of it. Morissette's
Jagged Little Pill and Jewel's Pieces of You shook
the record biz by moving 16 million and 8 million
copies, respectively. But as Boston, M.C. Hammer,
and Hootie & the Blowfish once learned, a
record-breaking debut can create impossibly high
expectations for that sophomore album. "What if
Alanis Morissette and Jewel come out and sell
150,000 the first week?" offers Val Azzoli,
cochairman and CEO of the Atlantic Group, Jewel's
label. "What happens if Alanis Morissette sells
300,000? I mean, that's fantastic! But people are
gonna say, 'I don't know, that's a long way to 15
million.'"
There's a catch-22 to market domination. "If Alanis
makes her debut album, part two, and Jewel makes
her debut album, part two, they're going to catch s---
for making the same album twice," explains RCA
exec Bruce Flohr. "But if they take musical chances,
people say, Well, it's not as good as the last one.'"
So what do the new discs sound like? Handlers are
reluctant to reveal much beyond the barest facts.
"The album is called Supposed Former Infatuation
Junkie," says Morissette's independent publicist.
"Here are some song titles: 'Front Row.' 'Baba.'
'Thank U'-and thatıs with the letter U." Gee, thanks.
(This we do know: It comes out Nov. 3. Glen Ballard,
who concocted much of Jagged Little Pill,
coproduced it. "Uninvited," the hit single from City of
Angels, is not on it.) "Well, let's go deeper here," the
flack goes on. "I did ask the manager if I can
describe any of the music, and he said heıs not
ready to go that far yet." Translation: It'll take a
subpoena from Ken Starr to get Team Alanis to talk.
As for Jewel, her new still-untitled album was
produced by erstwhile Madonna collaborator Patrick
Leonard, it's due Nov. 17, and it's not an
"inspirational" Christmas album, as some wags
have speculated. Neither is it a batch of leftover old
songs: Atlantic executives vehemently deny
published reports that they scrapped a full Jewel
album that was ready for release in the spring of '97.
"There never was a second record that was
trashed," insists Atlantic's executive vice president
and general manager Ron Shapiro. "She recorded
about 70 percent of an album and abandoned it, so it
wasnıt even finished." Going into a Santa Monica
studio over the last several months to cut her new
album, Jewel opted to focus primarily on fresher,
more recent tunes, instead of those from that lost
session.
Either way, nobody's expecting to repeat that first
round of hysteria. "We went through it with Hootie,"
says Azzoli, "and I've said the same thing to Jewel:
'Listen, I'm in this for the long haul. Youıre going to
sell 7 million the first time, and 2 million the second,
and 2 million the third.
Now we have a career. Now youıre a bona fide
star.'" Or, as Bob Dylan once put it, "she knows
there's no success like failure, and failure's no
success at all."
Transcription by Mike Connell
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